nyc-london live satellite link
"International product launch coupled with a UK centric road show"
When cyber security experts Kaspersky Lab wanted to launch a valuable B2B product, they turned to us to co-ordinate the London event, with a simultaneous link via satellite to the launch in New York.
We chose the beautiful and exclusive Bulgari screening room in Knightsbridge and worked with trusted partners and suppliers to manage the live satellite feed link to New York. Chaired by journalist Neville Smith, senior management revealed the Endpoint Security product feature by feature under the watchful eye of showcaller Shirley Chick.
The product was then unveiled at Kaspersky Lab partners up and down the UK. The roadshow involved sneaking into offices before dawn to transform them into pulsing themed environments, bulging with goodies bags for staff, an F1 simulator, instant prizes for competitions and much much more.
"Just a quick note to say thank you for a fantastic launch event. We’ve had very positive feedback and have already had some positive coverage in the press which is great" Marketing Director UK, Kaspersky Lab
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